ATLANTA — Farmers in the Peach State are partnering with Kroger to provide fresh produce through its new Field & Vine brand.
The fresh produce line is grown by U.S. farmers in California, Florida, Georgia, Michigan, New Jersey, North Carolina, Oregon and Washington, according to a Kroger news release.
Currently, Field & Vine features fresh fruits, including blueberries, blackberries, raspberries and strawberries. The produce is available seasonally, depending on what farmers can grow locally.
"Harvesting at just the right time during the U.S. growing season allows us to provide our customers with an enhanced fresh experience, offering the highest-quality, best-tasting berries possible. We are thrilled to launch Field & Vine™ in collaboration with local farmers who enable Kroger to feed families across America every day," Kroger's group vice president of Fresh Merchandising Dan De La Rosa said.
In Georgia, farmers have been working to get blackberries to Kroger shoppers.
"Working with Kroger has been great for getting our Georgia blackberries to customers when they are at the very best of the season," Chief Operating Officer of Always Fresh Family Farms Matthew Giddings said. "By identifying where our berries are grown—right here in the U.S.A—customers can feel good about supporting their local growers and they are getting fresh and in season fruits, harvested at a time when fully ripe and ready to eat."
Customers can look for the Field & Vine brand in stores and through Kroger's pickup and delivery options.
"Adding Field & Vine™ to the Our Brands portfolio brings together Kroger's expertise in fresh with our commitment to deliver customers the products they want, backed by our fresh guarantee," Kroger's Vice President of Our Brands Juan De Paoli added.
To learn more about the Field & Vine brand, click here.
