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History of Coca-Cola's iconic Santa Claus image revealed

It's a familiar image that usually means the holidays are near -- Santa's image on a can of Coca-Cola. But how did the image known today come to be?
NEW YORK, NY - DECEMBER 11: Coca-Cola on display at Z100's Jingle Ball 2015 - Z100's Artist Gift Lounge at Madison Square Garden on December 11, 2015 in New York City. (Photo by Cindy Ord/Getty Images for iHeartMedia)

ATLANTA -- It's a familiar image that usually means the holidays are near -- Santa's image on a can of Coca-Cola. But how did the image known today -- the bearded, jolly man in a red coat -- come to be?

According to an expert on Coca-Cola's history, the image was commissioned in the 1930s by the company for their national holiday campaign.

11Alive's Jeff Hullinger sat down Jacquie Wansley to discuss.

PHOTOS: Memorable photos with Santa!

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