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Global beauty brand Sephora to bring its largest experiential event to Atlanta for first time

Sephoria is a global event that lands in cities such as Paris, Shanghai, Dubai and Rio de Janeiro for two days at a time.
Credit: AP
This is the sign on a Sephora store in Pittsburgh on Wednesday, Jan. 12, 2022. (AP Photo/Gene J. Puskar)

ATLANTA — Sephora, the massively popular beauty retailer, is bringing its largest experiential event, Sephoria, to Atlanta for the first time.

Sephoria is a global event that lands in cities such as Paris, Shanghai, Dubai and Rio de Janeiro for two days at a time. It will arrive in Atlanta on Sept. 27 and Sept. 28 at Pratt Pullman District in the city's Kirkwood neighborhood.

As Atlanta continues to grow into a capital of luxury in the South, with high-end brands including Loewe and Brochu Walker expanding here recently, it makes sense that Sephora would choose the City in the Forest to host an exclusive gathering with celebrity guests such as Winnie Harlow to represent some of its most prestigious lines.

Read the full story in the Atlanta Business Chronicle.

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