Cincinnati-based retail giant Macy's Inc. is rolling out a concept store it acquired in 2018 to 36 of its locations nationwide, including two spots in Atlanta.
Macy's (NYSE: M) was expected to open Story, a New York-based experiential retail concept store it acquired in May 2018, in the three dozen locations starting April 10. That includes at Lenox Square Mall in Buckhead and Dunwoody's Perimeter Mall.
Story was launched in December 2011 to provide a new model for experiential retailing. Its website describes Story as taking the point of view of a magazine, changing like a gallery and selling things like a store. The shop reinvents itself every four to eight weeks, completely redesigning the interior of the store and its selection of merchandise in correspondence to a theme.
The opening theme of Story at Macy's will be "Color," offering a curation of color-coded products from brands like Mac Cosmetics, Crayola and Levi's Kids. Color will run through June 26. Each Story at Macy's location averages 1,500 square feet.
Visit the Atlanta Business Chronicle for the full article.