ATLANTA — Atlanta's own and Grammy-winning singer, Usher is the new face of SKIMS.
Kim Kardashian shared the news on her Instagram, writing: "@USHER in our most-wanted base layers. New SKIMS Mens Underwear drops Monday, February 12 at 9AM PT / 12PM ET."
In addition to the campaign, SKIMS is also working with Usher on the rollout of his new album "Coming Home."
The singer and songwriter's album launches on Friday and for the first week of its release, a limited edition digital version of his album with alternative album cover and bonus song "Naked" will be available on SKIMS's website.
Usher announced his new album in November, and it comes as the singer prepares for Super Bowl LVIII halftime show in Las Vegas on Feb.11.
Before he and the Super Bowl teams take the field this year, Reba McEntire will sing the national anthem, Post Malone will sing "America the Beautiful" and Andra Day will sing "Lift Every Voice and Sing."
The R&B superstar is the first Atlanta artist to headline the halftime show.
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