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TV personality known for playing Bozo the Clown dies at 89

Avruch is survived by his wife Betty, two sons Matthew and Steven and several grandchildren.
Credit: Hulton Archive/Getty Images
Promotional portrait of Bozo the Clown holding boxes of Bozo Express Bazooka bubble gum with a surprised expression on his face, circa 1965.

A longtime Boston television personality and entertainer known for playing Bozo the Clown has died at age 89.

WCVB-TV reports Frank Avruch died Tuesday at his Boston home from heart disease.

Avruch played Bozo the Clown from 1959 to 1970, a clown character particularly popular in the U.S. in the 1960s because of widespread franchising in television.

Manager Stuart Hersh tells The Associated Press that Avruch "touched so many people with his portrayal."

Avruch also was a contributor to WCVB-TV for more than 40 years as a host of "Man About Town" and "The Great Entertainment."

He was an active philanthropist and a board member of UNICEF'S New England chapter.

Avruch is survived by his wife Betty, two sons Matthew and Steven and several grandchildren.

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