ATLANTA - It might be the start of a new year, but the Atlanta Hawks are teaming up with Nickelodeon to transport fans back to the era of fanny packs, Rugrats and neon clothing by celebrating all things ‘90s during the game on Saturday versus the Chicago Bulls.
The Atlanta Hawks and Nickelodeon will bring activities based on the network's most beloved iconic ‘90s shows to Philips Arena, giving attendees a chance to live out their childhood dreams of participating in challenges from GUTS and Double Dare.
"A significant part of our fan base, millennials, grew up in the ‘90s on Nickelodeon and have great memories of shows like Salute Your Shorts and Hey Arnold!," Hawks and Philips Arena CEO Steve Koonin said. "Now those fans have their own kids that they bring to the games. This night gives them a unique way to share a little bit of their childhood with them, creating new memories."
Alongside meet-and-greets and photo ops with Nickelodeon costume characters like Rugrats' Chuckie, Tommy and Angelica, and the Temple Guard from Legends of the Hidden Temple, expect Hawks Alumni, including Dominique Wilkins, Theo Ratliff and Duane Ferrell, who ruled the boards in the ‘90s to be on hand.
The evening's festivities will include special in-game giveaways and a few secret treats round out the theme night.
Nickelodeon recently launched "The Splat," a new content destination spanning television, social media and a dedicated website celebrating the iconic Nick shows from the 1990s and beyond.
The Jan. 9 game against Chicago starts at 5 p.m. and is the first stop for Nickelodeon as they roll out their flashback-inducing activations in a tour of NBA arenas including those for the Brooklyn Nets and Milwaukee Bucks.
