ATLANTA — Whether you're headed to Mercedes-Benz Stadium to catch the action live or plan to watch the Super Bowl from your comfy couch, you may be looking to commemorate the moment in ATL.
The NFL Shop at Super Bowl has fans covered. More than 25,000 square feet of shopping space designated for souvenirs to delight fans of all ages.
Tens of thousands of shoppers are expected, according to Jessica Christ, Consumer Products Manager Event Retail for the NFL.
"We have everything from magnets, to key chains to pins which everyone collects...to this wonderful piece over here. It's an amazing hat that has encrusted jewels inside of it," Christ said, adding that particular item sells for more than $5,000.
Don't worry if you're not a Rams or Patriots fan: ATL gets some special love. Peach adorned t-shirts or an ATL hat are available for those looking to display some city pride.
While the premier store next to Super Bowl Experience in Georgia World Congress Center requires an Experience ticket to enter, it's not the only NFL Shop in the metro. Atlantic Station also has a pop up store and GWCC also has a ticket-free store on its main level in B building.
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At the shop, fans can customize memorabilia ranging from Levi's jackets to Super Bowl hats. All items are certified for the NFL.
"On all of our products you're going to find this hologram with a specific number," Christ said. She said that's how you tell this is an authentic piece that came from the NFL."
"What you have down here are pieces you can only find in the shops in the Atlanta area," Christ said.
To keep the exclusivity, you cannot buy these items online.
"You cannot get them online or anywhere else. Some of the most exclusive items you can find in Atlanta for Super Bowl LIII."
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