ATLANTA — From Skyview Atlanta to a towering Bud Light Knight, it's hard to miss all the Super Bowl decor around the city.
And as the pictures of all the signs rack up, so do the questions about how it all came together.
RJ Orr with bluemedia has the answers. His crew has been in town since the start of the month, working to turn Atlanta into Super Bowl headquarters.
"It's just not an event that's inside one stadium, it's an entire city activation, as you can see when you drive around here," Orr explained.
There's been months of planning and weeks of execution, plus all the challenges of making things picture perfect while hundreds of feet in the air.
"It's go big or go home when it comes to the Super Bowl and the NFL," Orr said.
From the Skyview to the Mercedes-Benz Stadium and street signs in between, they've done it all.
While covering the stadium they used lifts that went up to 185 feet to reach the highest point.
"You’ve got a jigsaw puzzle with instructions, so you know exactly where each piece needs to go. And you're measuring down from certain points on the building. Everything needed to land in the right exact space." Orr described.
bluemedia said they still have a lot of work to do inside Mercedes-Benz Stadium and will need to have displays up in the winning team's locker room within minutes of Sunday's game ending.